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Vibrant Color. Radical Self-Expression.

Vibrant Color. Radical Self-Expression.

Created by Hayley Williams and Brian O’Connor for a creative, inclusive, and professional hair community.

Why Choose Us

🌱

Vegan & Cruelty-Free

Ethical beauty products that never test on animals.

🎨

Vibrant Semi-Permanent

High-pigment professional color that nourishes your hair.

Clean Ingredients

Botanical formulas free from harsh chemicals and sulfates.

What Our Customers Say

The semi-permanent dye is incredibly vibrant and left my hair feeling softer than ever. Best color payoff!

J
Jordan L.

Finally a vegan formula that doesn't fade instantly. The Blue Ruin shade is absolutely stunning and bold.

M
Maya R.

Easy to apply at home with zero mess. My hair looks professional and the fragrance is amazing.

D
Derek S.

Why Choose Us

10,000+
Happy Customers
500+
Products
50+
Countries

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Pink Puff

$19.00

$5.70

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PPL Eater

$19.00

$5.70

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GDY Hair Lightening Kit

$17.00

$5.10

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Wash (Shampoo)

$26.00

$7.80

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Prime (Hair Primer)

$28.00

$8.40

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Riot

$19.00

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Lighten & Tone Duo

$29.00

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Gravedigger

$19.00

Vibrant Looks to Love

Express Yourself With Bold New Colors

Discover professional-grade vegan hair dyes designed to make your unique style stand out today.

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